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“Eventually the clean beauty industry will just become…the beauty industry”. – Rose-Marie Swift, January 2009
RMS Beauty is dedicated to transforming the way women use makeup, and it’s about more than simply using organic ingredients. In fact, that’s only the first step in creating a product that’s not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process.
More about RMS Beauty
So good. Inside & out.
RMS Beauty is all about the radiance. And it doesn’t just come from an application technique, or covering up your unique self. It comes from living ingredients that take care of your skin while bringing out the best in your features. It’s one of those sensations you have to experience to believe.
Our make-ip's own farm-to-face recipe
RMS Beauty has been setting the standard for clean ingredients since 2009. In the world of today, clean beauty isn’t all the same. Our living ingredients set RMS apart, bringing the energy of raw, food grade, organic, wildcrafted and natural ingredients to your skin, in as close to their fresh-picked state as possible.
Every RMS Beauty product is a versatile multi-tasker that’s approachable, uncomplicated, and intuitive to use. So you get high-quality results every time, no matter how much time you have for your makeup routine.
Frequently Asked Questions
Our standards are high, and have been since our 2009 launch. We strive to make ground-breaking clean beauty products with ingredients that are kind to the skin and unquestionable knowledge. Rose-Marie Swift, a forerunner in the clean beauty movement, is the brand's founder and its soul. Her epiphany came when she realized that cosmetics could be produced using better, safer substances while also enhancing women's beauty. She has been a master makeup artist for more than 40 years. She founded RMS in 2009 to clean up the industry and create a better standard for beauty. Bold, genuine, and unyielding in her search for cutting-edge clean ingredients that deliver, she founded the company.
The RMS Rules are what we refer to as the definition of clean beauty.
There are more than a few products on the market that claim to give you longer lashes, but many of them either don’t work, contain really undesirable ingredients, or both. If longer lashes are what you want, we recommend getting them healthy.
Using natural products that help encourage lash growth, keep lashes hydrated and conditioned, and enhance them without the use of harsh chemicals may seem like a tall order, but RMS has you covered. Read more about how to grow eyelashes in this blog!
A luminizer is a combination of a highlighter and an illuminator.
Highlighter. Highlighters are products that have been in use for decades. Designed to accent areas of your face where you’d like to draw attention, highlighters are often used on the cheekbones and the bridge of your nose.
Illuminator. Illuminators hit the makeup scene as a way to add vitality back into the skin. After cake-like makeup trends of the 80’s and 90’s, artists were searching for ways to create skin that looked more life-like, and the answer was a luminescent product that could be mixed with foundation to create an all-over luminous glow.
Discovering you have a neutral skin tone can be exciting. No other skin tone has quite the amount of leverage in terms of color choices. Along with this freedom, however, usually comes a little anxiety over which colors to choose, and how to find the perfect foundation shade.
The experts at RMS Beauty love all skin tones, and know that neutral skin-toned beauties have specific needs. Additionally, people with neutral skin tones can learn to avoid certain beauty no-no’s that can leave their skin looking dull or drab.
In this tutorial, we’ll guide you through determining whether or not you have neutral skin and how to find the perfect products to make your skin truly come alive with radiance.