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About gitti
Gitti is a Berlin-based conscious beauty brand with a story that began with a dinner party question and a moment of unexpected honesty. When founder Jennifer Baum-Minkus was asked what she would do if she weren't afraid, her answer surprised even her: glitter nail polish. That night, she began looking into conventional nail polish for the first time, and what she found changed everything. Many products on the market contained ingredients considered controversial for both human health and the environment, and yet the industry had carried on largely unchallenged. Baum-Minkus spent the next year and a half researching, formulating, and refusing to compromise, and in 2019 she launched Gitti, named after her mother.
The brand was built on a single conviction: that beauty products should be better. Better for the people who use them, and better for the planet they live on. Where most nail polishes rely on synthetic solvents and harsh chemicals, Gitti took a different approach entirely, developing innovative plant and water-based formulas that deliver brilliant shine and long-lasting wear without the toxic ingredients that have long been standard in the category.
About gitti's Products
Gitti is best known for its nail colours, which are formulated with up to 55% water, making them virtually odourless and a genuinely cleaner alternative to conventional polishes. The formulas are plant-based, long-lasting, and designed for ease of use, whether you're a nail care enthusiast or someone who rarely paints their own nails. The colour collection is developed by Gitti's own creative studio in Berlin, with shades ranging from everyday neutrals to bold, expressive tones and signature glitter finishes made with responsibly sourced mica.
Beyond nail colour, the brand has grown into a multi-category conscious beauty brand, expanding into nail care, hand cream, skincare, and makeup, each product developed with the same commitment to clean, effective formulas. All Gitti products are vegan and PETA approved, and the entire range is free from ingredients considered controversial for health or environmental impact.
FAQ
Gitti products are developed to be better for you and for the planet, without ever compromising on quality or results.
Every formula is vegan, PETA approved, and made with carefully selected ingredients of natural origin. But our standards go further than what the law requires. In addition to the roughly 1,700 substances already banned or restricted under EU Cosmetics Regulation, we maintain our own internal No List of ingredients we consider harmful to people or the environment. If it doesn't meet our standards, it doesn't make it into a product.
At the same time, clean formulas and high performance are not a trade-off for us. We use innovative active ingredients backed by independently verified results, so you can feel confident that what you're using actually works.
Our commitment to doing better extends to packaging too. We use glass, aluminium, and recycled materials wherever possible, and ship plastic-free as standard.
Gitti's formulas are built primarily on ingredients of natural origin. Where synthetic raw materials are used, they are carefully selected and only included when they genuinely contribute to the performance or stability of a formula, never as filler.
On top of that, Gitti excludes specific ingredients in each category that are considered controversial for their safety, irritation potential, or environmental impact. No animal-derived ingredients are used across the range, and petrochemical-based solvents have no place in any Gitti formula either.
You can find the full details for each product under "Free From" on the product page.
Gitti products are tested in line with applicable EU cosmetics standards and are generally safe for use. However, they have not been specifically developed or tested for children, so we recommend them primarily for adults.
The one exception is our children's nail polishes, which have been specially formulated for kids aged 3 and above. Even so, we recommend these are always used under adult supervision to avoid improper use or accidental ingestion.
All Gitti products meet the high safety standards set out by EU Cosmetics Regulation and are dermatologically tested. That said, individual intolerances or allergic reactions can never be completely ruled out with any cosmetic product.
If you have known allergies or an existing medical condition, we recommend checking the ingredient list for each product carefully and consulting your doctor before use.
Gitti products are made primarily from ingredients of natural origin, complemented by carefully selected synthetic ingredients where they are needed to meet our standards for performance and durability. The proportion of natural origin ingredients is calculated in line with ISO standard 16128.
We are not a certified natural cosmetics brand, and that is a deliberate choice. In our view, some of the requirements that come with natural cosmetics certification can limit the development of innovative, high-performing formulas. We would rather set our own standards and be transparent about them than let a label define what we can and can't create.
Yes. All Gitti products are 100% vegan, contain no animal-derived ingredients, and are certified by PETA. We do not conduct animal testing anywhere in the world, and we work exclusively with suppliers who share the same ethical standards.
Gitti products are tested in line with applicable EU cosmetics standards and are generally safe for use. However, they have not been specifically developed or tested for use during pregnancy or while breastfeeding. If you have any concerns, we recommend checking the ingredient list for each product carefully and consulting your doctor before use.



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