Beauty News
Meet Gitti: The Berlin Nail Polish Brand Redefining Conscious Beauty
We’re excited to welcome Gitti to our store! If you love a fresh manicure but have ever wondered what’s actually inside that little bottle, this is a brand you’ll want to get to know. Gitti combines trend-led colors with thoughtful, plant-powered formulas, proving that beautiful nails and conscious choices can go hand in hand.
What makes Gitti different?
Most traditional nail polishes rely on petrochemical solvents. Gitti takes a smarter route. Through an innovative biotechnological process, its plant-based formula uses solvents made by fermenting sugar cane, cassava and corn. The result is a polish made from up to 82% ingredients of natural origin, without sacrificing color or performance.
Gitti offers two formulas, so you can choose what suits your lifestyle. The plant-based formula is made for a high-performance, long-lasting manicure, while the water-based formula is made from up to 55% water and is completely odorless, making it a lovely option if you’re sensitive to the strong smell of regular polish.
The benefits of using Gitti
- Rich color in just one coat. Gitti’s innovative brush and highly pigmented formula deliver intense, opaque color after a single layer, so you get a salon-worthy look in less time.
- Long-lasting wear. The plant-based polish lasts up to 7 days on its own, and up to 10 days when paired with Gitti’s Smoothing Nail Primer and High Gloss Top Coat.
- No lamp needed. The formula dries quickly without a UV or LED lamp, making it perfect for easy manicures at home.
- Care in every coat. The polish is infused with antioxidant vitamin E and sunflower seed oil, giving your nails a little extra love while you wear your favorite shade.
- Free from questionable ingredients. Gitti leaves out a long list of controversial ingredients that are commonly found in conventional nail polish and replaces them with better alternatives.
- Vegan and responsibly made. All Gitti colors are vegan and fairly produced in the EU. Even the packaging is considered, with recyclable glass bottles that contain 20% post-industrial recycled glass.
Why choose a conscious nail polish?
Nail polish is something many of us apply without a second thought. We spend time choosing the perfect shade, but rarely look at the ingredient list on the back of the bottle. Yet our nails, and the skin around them, come into contact with these formulas week after week. Add to that the strong smell that fills the room when you open a classic bottle, and it’s easy to see why more and more people are looking for a better alternative.
Conventional nail polish often relies on petrochemical solvents, which are derived from fossil fuels. Gitti asked a simple question: what if those ingredients could be replaced with something better, without compromising on color, shine or wear? The answer is a polish that feels more thoughtful from start to finish. By leaving out a long list of questionable ingredients and replacing them with responsible alternatives, Gitti lets you enjoy your manicure with a little more peace of mind.
Choosing a conscious nail polish isn’t about giving anything up. It’s about making a small, easy switch in your routine that feels good for you and for the planet, while still getting the beautiful, salon-worthy result you love.
Trend shades, designed in Berlin
Beyond the formulas, Gitti is all about color. Every shade is curated by the Gitti Creative Studio in Berlin, which means you’ll find a carefully chosen palette rather than an overwhelming wall of options. From soft, nostalgic pinks and elegant nudes to rich reds and fresh seasonal greens, each color is designed to feel modern, wearable and on-trend.
Gitti also regularly releases seasonal collections which include, soft, icy pastels in winter to blooming garden tones in spring. These collections make it easy to refresh your look throughout the year, and they make a perfect treat for yourself or a thoughtful gift for someone special.
Each shade comes in a recyclable glass bottle with a simple, minimalist design that looks just as good on your bathroom shelf as it does on your nails.
Tips for healthy, happy nails
To get the most out of your Gitti manicure, start with a thin base layer to create a smooth surface and protect your nails from staining, especially with darker shades. Apply the color in thin layers for faster drying, and finish with a top coat for extra durability. Between manicures, Gitti recommends treating your nails and cuticles with nail oil a few times a week, ideally before bed, followed by a good hand cream.
Discover Gitti today
Whether you’re looking for a soft everyday nude, a bold statement red or a seasonal trend shade, Gitti makes it easy to express yourself while making a more conscious choice. Explore the full Gitti collection in our store and treat your nails to color that feels as good as it looks.























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