Behind the brand
EVOLUE was founded with a passionate, relentless spirit to heal the world from toxic skincare and to provide the best ingredients and results to everyone and anyone.
Jean opened the very first eco-chic beauty boutique in 2007. Jean’s Beverly Hills shop stocked the most popular green beauty brands, but her discerning Hollywood celebrity clients weren’t satisfied with results. So Jean researched what makes people age and formulated products with natural moisturizing factors that our body naturally produces but depletes with age.
Jean holds a Masters of Library Science from UCLA. This allows her access to one of the largest libraries and databases in the world that she utilizes to research best ingredients, effectiveness, and innovations in skincare.
Today, Evolue proudly offers two brands: EVOLUE Skincare – an anti-aging skincare brand; and LUE Skincare – an accessible, acne-fighting skincare brand. Both brands provide a highly selective, thoughtfully curated roster of ingredients. Some ingredients are so rare and scarce, they go beyond the requirements of organic certification and are in a class of their own.
So now there’s something for everyone, both the Evolue skincare line as well as the sister Lue line. You might even find yourself using products from each, depending on your needs.
“Before we created chemicals, and I say, “create” because actually everything was created naturally before that. For example, my exfoliant is an old French recipe with just three ingredients: oat flour, milk powder, and chalk, like magnesium carbonate. So it doesn’t clump, and it actually is the best gentle, non-abrasive exfoliant there is and the formula has been around for hundreds of years. We just have to go back to it. What’s old is new again. We had it right the first go-round, using high quality, truly natural ingredients to make handcrafted skincare that works.”
Jean also has a Super Oil in her line, that’s what it is and that’s what it’s called, although you wouldn’t believe it was an oil at all, so light and absorbent. “Yeah, it has squalane in it, which is olive-derived. For all the vegans out there, they were like Jean, you need to make a vegan oil and I said ok.”
“That’s one of those products that I think I created because I love it. I have normal/combination skin. So I’m oily here and dry there, kind of allergic to everything. So I needed something that suits that particular skin type and there wasn’t any. There are oils and creams, but there really isn’t anything in between. So what’s special about the Super Oil is that it goes on like an oil, but it doesn’t have that greasiness, none of it. Then feels like a serum, but it has all the ingredients of creams. That was the secret to having the perfect oil, getting very light, very small moleculed oils, like olive squalane, and then I mixed water and other vitamins like vitamin A, K D, E, anything that was oil soluble, and then I even made the vitamin C into oil-soluble form. It has the best oils and then also all the vitamins you need for the skin.”
Evolue’s mission is simple: Focus on making high performing skincare with the best ingredients. This shows in Jean’s decisions to constantly reinvest in her own lab for latest research and development.
“I have followed my heart, never settled, and created the luxurious skincare line that you deserve. Remember, this may be the only life you live. Never compromise.”
– Jean Seo