Straight Up™ Volumizing Peptide Mascara

What It Does

Delivers 12 hours of full lift and volume while it nourishes lashes

What makes it special

Our powerful mix of living ingredients creates thick, full, long lashes, while pro peptides help strengthen, revitalize, redensify and nourish. With our exclusive tri-locking system, you get smudge-free, flake-free super long wear. Your smarteste lash decision yet

Volumizing Mascara: Combination of organic plant waxes and select raw minerals allow this emollient mascara to shape lashes and intensify fullness.\

How to Apply

Apply to clean lashes daily. Remove easily with rms beauty raw coconut cream.
Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.

– *Rose-Marie Tip: “This is one of my tricks I used back in the day on the Victoria’s Secret models for gorgeous lashes and eyes that popped. I would apply one coat of mascara first and then use an eyelash curler to lift them a bit. Our Straight Up™ Volumizing Peptide Mascara isn’t gooey like some of the others out there so your lashes won’t all stick together after doing this. Then I would go in with the mascara again and do another coating right on top to build them up. This gives a beautiful high impact look with a volumizing and lengthening effect too.”

Active Clean Ingredients

Candelilla Wax 

Rich in vitamins and antioxidants that protect skin while helping to retain optimal moisture

Organic Shea Butter 

Originating from the seeds of the African karite tree, unrefined organic shea butter is a rich moisturizing butter known for long lasting,ultimate hydration

Whtie Tea Leaf Extract

Natural/ Organic Ingredients

Ingrediënten: Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). * Certified Organic/Certifié Biologique

More about the brand

• Rose-Marie's Story
• Our Ingredients
• Our Philosophy
• FAQ

Rose-Marie's Story

A few years ago, Rose-Marie experienced severe health problems. During her recovery and extensive research, she discovered that some of the dangerous chemicals and heavy metals in her body were also present in the modern cosmetic products we use daily. After restoring her own health, Rose-Marie realized she wanted to empower other women to claim their right to healthy, clean beauty. She launched RMS Beauty, the first fully organic color cosmetics brand. The brand is now experiencing global growth.

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Our Ingredients

RMS Beauty is a distinctive cosmetics collection created with ingredients that complement your skin's natural beauty. The result is a flawless, lightweight makeup that feels and looks like a natural, youthful second skin.

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Our Philosophy

RMS Beauty is rooted in the belief that true beauty comes from within. The brand is committed to creating clean, organic cosmetics that nourish and protect the skin. By focusing on raw, natural ingredients, RMS Beauty aims to enhance your skin's natural radiance rather than masking imperfections. With a holistic approach to beauty, the brand emphasizes the importance of skincare as the foundation for flawless makeup, encouraging a minimalist and effortless approach to looking and feeling your best.

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FAQ

Are RMS Beauty products cruelty-free?

Yes, RMS Beauty is cruelty-free.

Are RMS Beauty products vegan?

While many RMS Beauty products are vegan, some contain beeswax. It’s recommended to check individual product descriptions.

How long do RMS Beauty products typically last?

The longevity of RMS Beauty products can vary depending on the product and usage. Generally, they have a good shelf life due to their natural ingredients.

Are RMS Beauty products suitable for everyday use?

Absolutely! RMS Beauty products are designed for daily use and offer a natural, radiant look.

For further questions, click to contact us below:

Contact us

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