Straight Up™ Volumizing Peptide Mascara

What It Does

Delivers 12 hours of full lift and volume while it nourishes lashes

What makes it special

Our powerful mix of living ingredients creates thick, full, long lashes, while pro peptides help strengthen, revitalize, redensify and nourish. With our exclusive tri-locking system, you get smudge-free, flake-free super long wear. Your smarteste lash decision yet

Volumizing Mascara: Combination of organic plant waxes and select raw minerals allow this emollient mascara to shape lashes and intensify fullness.

Active Clean Ingredients

Candelilla Wax 

Rich in vitamins and antioxidants that protect skin while helping to retain optimal moisture

Organic Shea Butter 

Originating from the seeds of the African karite tree, unrefined organic shea butter is a rich moisturizing butter known for long lasting,ultimate hydration

Whtie Tea Leaf Extract

Natural/ Organic Ingredients

Ingrediënten: Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). * organic

How to Apply

Apply to clean lashes daily. Remove easily with rms beauty raw coconut cream.
Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.

More about the brand

• Rose-Marie's Story
• Our Ingredients
• Our Philosophy
• FAQ

Rose-Marie's Story

A few years ago, Rose-Marie experienced severe health problems. During her recovery and extensive research, she discovered that some of the dangerous chemicals and heavy metals in her body were also present in the modern cosmetic products we use daily. After restoring her own health, Rose-Marie realized she wanted to empower other women to claim their right to healthy, clean beauty. She launched RMS Beauty, the first fully organic color cosmetics brand. The brand is now experiencing global growth.

Read more

Our Ingredients

RMS Beauty is a distinctive cosmetics collection created with ingredients that complement your skin's natural beauty. The result is a flawless, lightweight makeup that feels and looks like a natural, youthful second skin.

Read More >>

Our Philosophy

RMS Beauty is rooted in the belief that true beauty comes from within. The brand is committed to creating clean, organic cosmetics that nourish and protect the skin. By focusing on raw, natural ingredients, RMS Beauty aims to enhance your skin's natural radiance rather than masking imperfections. With a holistic approach to beauty, the brand emphasizes the importance of skincare as the foundation for flawless makeup, encouraging a minimalist and effortless approach to looking and feeling your best.

Read More >>

FAQ

Are RMS Beauty products cruelty-free?

Yes, RMS Beauty is cruelty-free.

Are RMS Beauty products vegan?

While many RMS Beauty products are vegan, some contain beeswax. It’s recommended to check individual product descriptions.

How long do RMS Beauty products typically last?

The longevity of RMS Beauty products can vary depending on the product and usage. Generally, they have a good shelf life due to their natural ingredients.

Are RMS Beauty products suitable for everyday use?

Absolutely! RMS Beauty products are designed for daily use and offer a natural, radiant look.

For further questions, click to contact us below:

Contact us

Blog Posts

Fall in love with your lips: must-have lip shades for autumn

As the crisp air settles in and the leaves begin to turn, our beauty routines [...]

02
Oct

Blush Color trends to try this Summer

Summer is upon us, which means it’s time for sun-kissed glows and radiant cheeks. However, [...]

12
Jun

Balm vs. Gel: Choosing the right cleanser for your skin

Balm or gel? Discover which RMS Beauty cleanser suits your skin best—and how double cleansing [...]

12
Jun

RMS Beauty’s New Skincare Ritual for Glowing, Balanced Skin

Discover RMS Beauty’s newest skincare essentials—Coconut Clean Cleansing Balm, Kakadu Clean Cleansing Gel, and Radiance [...]

12
Jun

Refresh your beauty routine: transitioning from Winter to Spring with RMS Beauty

Spring is finally here, and at Dutch Health Store, we know the seasonal shift calls [...]

21
Mar

Tightenyl: the natural retinol alternative for radiant skin

At Dutch Health Store, we're always searching for the latest innovations in clean beauty to [...]

21
Mar

Winter Makeup Essentials

Winter is the perfect time to update your beauty routine, focusing on makeup that enhances [...]

22
Oct

Top 5 Trending Summer Lip Colors for 2024

Imagine this: you're lounging on the beach, the breeze tousling your hair, the sun warming [...]

20
Jun