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Viori – Ancient Rice Water Haircare Powered by Nature

A Timeless Ritual for Stronger, Healthier Hair

Discover Viori, a brand rooted in the centuries-old haircare secrets of the Red Yao women of Longsheng, China. Each bar shampoo is crafted with nutrient-rich rice water and natural botanicals that cleanse, strengthen, and restore your hair from root to tip. From everyday washes to deep nourishment, Viori helps you embrace haircare that’s pure, plastic-free, and kind to the planet.


About Viori


Viori is a natural haircare brand with a story rooted in one of the world's most remarkable beauty traditions. In 2019, the brand's founders traveled to a remote village in the rice terraced mountains of Longsheng, China, where they encountered the Red Yao tribe, a community whose women are renowned for their extraordinarily long, jet black hair, with virtually no signs of grey even well into their eighties. The secret, passed down through generations, was a simple ritual of washing their hair with fermented rice water harvested from the Longsheng mountains. That discovery became the foundation of Viori.

The brand was built on the conviction that nature already holds the answers, and that some of the most effective haircare solutions have been quietly practiced for centuries, long before the modern beauty industry existed. Viori set out to bring that ancient wisdom to a wider audience, combining the time-tested power of Longsheng rice water with a commitment to clean, sustainable ingredients.

About Viori's Products

At the heart of every Viori product is Longsheng rice water, a nutrient-rich ingredient abundant in vitamins, minerals, and amino acids that have been shown to strengthen the hair, boost shine, increase elasticity, and support longer growth. Independent research has confirmed that rice protein helps smooth the hair, enhance shine, increase strength, and promote length, offering science-backed validation for what the Red Yao women have known for generations.

Viori's hero products are their rice water bar shampoos and conditioners, solid bars made with natural, plant-based ingredients that cleanse and nourish without weighing the hair down or leaving any residue behind. Customers consistently highlight this as one of their favourite things about the bars: the lightweight, residue-free finish that leaves hair feeling genuinely clean. The bars are also carefully pH balanced and contain a thoughtfully measured concentration of rice water, enough to deliver real results without disrupting the scalp's natural balance.

The range works across all hair types and colors, including color-treated hair, fine and thin hair, Type 3 and Type 4 hair, and gray or white hair. For those with an oily scalp, Citrus Yao is a popular recommendation, while Hidden Waterfall, Terrace Garden, and Native Essence are well suited to drier scalps.

FAQ

Switching to shampoo and conditioner bars for the first time can take a little getting used to, but once you do, you'll wonder how you ever used anything else. We've put together a few videos to walk you through everything you need to know:

Shampoo bar tutorial

Conditioner bar tutorial

Bamboo holder tutorial

Traveling with your bars is easier than you might think. Here are a few simple ways to keep them safe and secure on the go:

  • Snap the lids onto your bamboo holders and wrap a hair tie, rubber band, or piece of string around them to keep everything in place.

  • Mesh soap bags work great, just make sure to place them inside another bag or container if the bars are still a little damp.

  • A small glass or tupperware container does the job perfectly.

  • A reusable silicone bag is a lightweight and eco-friendly option.

  • A tin container keeps them protected and looking neat in your bag.

Our products contain a carefully balanced concentration of Longsheng rice water. Using rice water at too high a concentration too often can disrupt your hair and scalp's natural pH level, which is why we've formulated our products with this in mind. Combined with the other nutrient-rich ingredients in each bar, you'll still get results comparable to a dedicated rice water rinse, without the risk of throwing your scalp off balance.

Our products are designed to moisturize, strengthen, promote regrowth, add volume, boost natural shine, repair damage, and reduce scalp irritation and dryness, all in a pH balanced formula that's gentle enough for everyday use.

Independent research has shown that rice protein can smooth the hair, enhance shine, increase strength, and support longer hair growth.

Many of our customers say that one of their favorite things about our bars is how lightweight they feel, with no heaviness or residue left behind after washing.

Color Treated Hair
All of our products are formulated to be compatible with color treated hair, and we've received a lot of positive feedback from customers who use them alongside their color routines. Our products are paraben-free and made with all-natural ingredients, making them mild and gentle on the hair.

That said, results can vary depending on the type of color used. Toners, semi-permanent dyes, and box dyes often contain heavy metals and chemicals that can react unpredictably with other products. For best results, we recommend using a permanent dye, as it penetrates the hair cuticle and locks in more securely. Since bar shampoos require some friction to lather, this can open the cuticle slightly, which may cause color to fade if it hasn't fully penetrated. To help protect your color, we suggest working up a lather in your palm first and applying it with your hands rather than rubbing the bar directly on your hair. As with any haircare product, use at your own risk. Viori is not responsible for any color changes or unwanted results related to color treated hair.

All Hair Colors
Our products work well across all hair colors, whether you have light blonde, red, brown, or black hair. We also have customers with gray or white hair who use our bars to help strengthen, nourish, and brighten their hair, with some even reporting less gray over time.

Type 3 and 4 Hair
We've had many customers with Type 3 and Type 4 hair try our products and love them. Across all variations of these hair types, we've seen consistently positive results so far.

Fine or Thin Hair
All of our products work well on fine or thin hair. If your scalp tends to be oily, we recommend Citrus Yao. For a dry scalp, Hidden Waterfall, Terrace Garden, or Native Essence are great options.

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