MÁDARA – About the Brand

Mádara

 

IS GOOD SKINARE ONLY ABOUT SKIN?

We believe that the best skincare is the kind of care that goes deeper than skin. Not just to make us look better, but make us feel and act better. It is care for our well being and self-esteem, care about the choices we make, the values we respect, and care for the environmental footprint we leave.

For the Nordic people, often introverted and solitary beings, what is on the inside has always been more important than how we look. That’s why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passion and respect. Because a radiant heart leads to radiant skin.

 

Madara Organic Skincare
Madara Organic Skincare

IT’S IN OUR BLOOD

Over thousands of years, our harsh and cold Northern climate has nurtured plants with extraordinary properties. Those deep roots, bitter leaves and gnarled barks have healed wounds and saved lives. And the hard-won knowledge and wisdom of survival, passed from mother to daughter, from father to son, is still in our blood. Now in the 21st century we aim to prove that nature gives us all we need. We scrutinise legends about Northern healing herbs under the penetrating gaze of doctors in the fierce light of scientific labs. In our unending quest to discover more of what nature still hides, scientific validation is a must for every of our ingredients and final creations. Strangely enough, it s a scarcity of resources and sunlight that has turned us into sharp-eyed perfectionists, focused on detail, design and, above all, quality.

SHALL WE CALL IT LUXURY?

What does luxury mean to you? Is it wearing an expensive dress? Or diving naked in a lonely forest lake at dawn? It could be both. For us, luxury means our wild Northern forests and fertile soil. Our cool seas and vast sandy coasts, where we sit alone gazing at the wonder of Northern lights. Our old wooden country cottages, miles apart from one another. The luxury of seasons with our golden autumns, crystal winters, longed-for springs and painfully short Northern summers. The luxury of raw, pure and precious natural ingredients refined to their highest potential.

That’s what’s under our skin.

Madara Organic Skincare

I N G R E D I E N T S

INGREDIENT IN THE SPOTLIGHT

– BIRCH WATER –

With the outbreak of spring, birch trees across the northern hemisphere prepare themselves for blossoming by running an energising liquid – known as birch water, sap or juice. This traditional detox drink of northern cultures was recently discovered to have powerful anti-age effects on the skin.

WHY DOES BIRCH WATER FLOW AT ALL?

To know more whats behind of the birch water drinking hype we are meeting up with Uldis Kondratovics, associate professor of Biology and Plant Physiology at the University of Latvia, to learn more about this unique process of natural vegetation.

Birch water is a nutritious liquid that birch roots vigorously push into the trunk, moving it upwards to the branches where it finally reaches its destination – the buds. The juicing process is necessary for the tree to ensure intensive growth and regeneration after the freezing winter standstill. It rapidly spreads nutrients across the body of the tree, boosting cell division, leaf unfurling, blossoming, and most of all – growth.

Madara organic skincare

WHERE DOES IT COME FROM?

Birch water flows in regions where temperature fall far below 0 degrees Celsius in winter, like Latvia, Finland, northern regions of Russia. Birch sap is generated by the roots. Roots take water and minerals from the soil, while carbohydrates (sugars) formed in the previous summer by photosynthesis are accumulated and stored in the roots. Besides minerals like potassium, magnesium and calcium, the sap contains a unique blend of amino acids (citrulline, glutamine, glutamic acid, asparagine, isoleucine, phenylalanine), enzymes and natural organic acids (malic acid, succinic acid, citric acid and fumaric acid).

WHEN DOES IT FLOW?

The flow of sap is triggered by rapid temperature changes. Night temperatures should fall below zero but the day should be warm and sunny. The birch tree senses the freezing and thawing of the soil and launches a cascade of natural processes that result in the flowing of sap.

The flow continues for just one to two weeks and the fresh green hue of unfurling buds marks the end of birch water harvest and the onset of spring. The time of the year when birch trees generously share their nutritional sap with us humans is different across the Northern hemisphere. It might be the beginning of April in Latvia or Southern Finland and it can be as late as May in territories closer to the Arctic Circle. 

Madara organic skincare

HARVESTING OF BIRCH WATER IS A TRADITION OF NATIONS LIVING IN THE NORDIC REGION. IT IS USED PRIMARILY AS A HEALTH DRINK TO DETOXIFY THE BODY, IMPROVE HEALTH, CLARIFY SKIN AND STRENGTHEN HAIR.

A B O U T  T H E  F O U N D E R S

Madara Organic Skincare

LOTTE TISENKOPFA-ILTNERE

PRODUCT CREATOR


How would you describe your beauty style?
Skincare should be good enough to eat. And I don’t mean fast food.

What is your most miserable beauty experience?
Skin allergy. That made me who I am now professionally.

What makes you unhappy?
Poor formulations and overpriced products.

What do you owe your parents?
Creativity and drive.

Which book changed your life?
The last one I have read. Now – Escape from Camp 14 by Blaine Harden

What did you want to be when you were growing up?
A singer at the age of 5 , a soldier at the age of 9, a factory worker at the age of 14. The last one is basically what I have become.

What is your favorite word?
More.

What is your guiltiest pleasure?
Cheese.

Madara Organic Skincare

LIENE DRAZNIECE

ART DIRECTOR

How would you describe your beauty style?
I am the observer. I admire iconic beauty which can never exist without a strong personality.

What is your most miserable beauty experience?
I don’t remember one such such experience.

What makes you unhappy?
Bad design for a good product

What do you owe your parents?
Jean-Paul Sartre “La nausée”

Which book changed your life?
“Women Who Run With The Wolves” by Clarissa Pinkola Estes.

What did you want to be when you were growing up?
Kind of what I have become / I fit those expectations, more or less.

What is your favorite word?
“Why” from a four-years-old

What is your guiltiest pleasure?
Looking for perfection.

Madara Organic Skincare

ZANE TAMANE

Madara Organic Skincare

MARKETING STRATEGIST

How would you describe your beauty style?
Good sleep.

What is your most miserable beauty experience?
Deciding to grow my hair after 17 years of having a boy-cut.

What makes you unhappy?
Fake marketing stories. 

What do you owe your parents?
My love of reading. 

Which book changed your life?
“Women Who Run With The Wolves” by Clarissa Pinkola Estes.

What did you want to be when you were growing up?
A vet. I changed my mind when I was told that there will always be more pain than cuddliness.

What is your favorite word?
“I have to think about it”. Literally  

What is your guiltiest pleasure?
Movies.

PAULA TISENKOPFA

PHILOSOPHER AND MANAGER

How would you describe your beauty style?
Functionality. I try to be low-maintenance.
Beauty is a mix of self-confidence, intelligence and a good heart. We all have chances to become beautiful. 

What is your most miserable beauty experience?
Trying to fit imaginary beauty standards by colouring hair, using loads of make-up, fake tanning etc. It takes time to fall in love with your pale skin or your naturally grey hair, but it’s worth it afterwards.

What makes you unhappy?
Losing control.

Which book changed your life?
“The second sex” by French philosopher, Simone de Beauvoir.

What did you want to be when you were growing up?
Hmm, a better person.

What is your favorite word?
Can I get away with “I don’t know”?

What is your guiltiest pleasure?
Wine. Oops.

Madara Organic Skincare
Madara Organic Skincare
-30%
33,57
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14,00
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23,10
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23,77
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21,70
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21,70
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20,96
-30%
27,93

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