1. BUR BUR – Growing Season Burdock Hair Growth & Repair Oil

This oil has become a true phenomenon — and honestly, it makes sense.
Growing Season is a once-a-week ritual that feels grounding, luxurious and incredibly effective.

The blend is stunning: burdock root, nettle leaf, plant squalane, baobab, elderberry, botanical proteins, bakuchiol… it’s a masterpiece of plant wisdom.
You massage it into dry hair before washing, leave it for at least 45 minutes (some leave it overnight), and the results speak for themselves.

Why you loved it in 2025:

• Stronger, softer, shinier hair

• Less breakage

• A calmer, healthier scalp

• A ritual you actually look forward to

This is haircare with a soul — and clearly, you felt that.

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2. The Innate Life – Rosemary Scalp Treatment

Rosemary was everywhere in 2025, and this powerhouse treatment led the way.

Packed with 32 active ingredients, it’s not just rosemary oil — it’s a full scalp-support system.
It stimulates, nourishes, softens and gives your roots the environment they need to thrive.

Why it became a bestseller:
People want results, and this treatment delivers. It fits perfectly into modern hair routines: simple, potent, plant-based.

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3. KIWABI – Root Beauté Scalp Massage Hair Essence

This product sits at the perfect crossroad between Japanese beauty philosophy and modern scalp science.

A lightweight growth serum designed for massage, it helps stimulate the follicles and support denser-looking hair over time. It’s gentle, elegant, and effective — everything J-beauty is known for.

Why you adored it:
The sensory experience.
The ritual.
The simple routine.
And of course… the results.

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4. Kerotin – Intensive Hair Growth Drops

A highly praised serum with hundreds of reviews worldwide — and 2025 was the year it exploded at Dutch Health Store.

These drops are made to reduce shedding, nourish follicles, and support fuller-looking hair with consistent use.

Why it’s in the bestseller list:
Because it offers targeted, focused support for hair that needs a little extra help.

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5. Dutch Health Store – Derma Roller (Scalp)

A microneedling tool for the scalp, designed to stimulate blood flow, awaken dormant follicles and boost absorption of your favourite treatments.

540 titanium needles at 0.5 mm — the sweet spot for stimulating growth without being too aggressive.

Why customers loved it:
Because it works when used consistently, and it turns any hair serum into a powerhouse.

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6. Morrocco Method – Apple Cider Vinegar Shampoo

This shampoo is unlike anything else.
No foam. No fillers. No synthetic fragrance.
Just pure, raw apple cider vinegar and botanicals that cleanse deeply without stripping the hair.

2025 trends:
Detoxing, balancing, resetting the scalp.
This shampoo became the go-to for anyone dealing with build-up, dullness, oil imbalance or a transition to natural haircare.

Why it’s here:
Because customers felt the difference immediately.

7. Living Libations – Best Skin Ever Seabuckthorn

A living legend.
The Seabuckthorn BSE is the universal skincare product for a reason.

It cleanses, exfoliates and moisturises — all in one.
It’s rich in omegas, antioxidants, vitamins and essential oils that calm and brighten skin.

Why it stayed a bestseller in 2025:

• Works for all skin types

• Simplifies skincare routines

• Smells beautiful

• Gives instant glow

Some people switched to BSE and never looked back.

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8. Vemel – Biome Active Essence

Waterless. Concentrated. Microbiome-supporting.
This essence is the clean-skincare dream.

With natural vitamin C, soothing hydrosols and antioxidant-rich botanicals, it balances the skin without irritation.

Why it became so popular:
People want fewer steps, not more.
This product fits perfectly into a minimalist routine that still delivers results.

9. Anima Mundi – Rose Body Oil

This oil is pure romance.
Moringa. Jojoba. Rose absolute.
Adaptogens like He Shou Wu and Gynostemma for deep rejuvenation.

It hydrates, softens, restores and perfumes your skin with the most elegant rose scent.

Why customers fell in love:
It turns a daily moment — applying body oil — into a slow, loving ritual.
A bestseller for good reason.

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10. Lepaar – Earth Rose & Vetiver Mineral Water

This is not just a face mist.
It’s a grounding tonic.
A skin hydrator.
A perfume-light aura spray.
A mood-soothing moment.

Made with grand ingredients like Bulgarian Rose, Australian Vetiver, frankincense, myrrh, ancient magnesium, Himalayan minerals… and even 24K gold.

Why it topped the charts:
It brings calm in a world that moves too fast.

11. Living Libations – Triple Mint Enamelizer Toothpaste

This paste is a minty dream with nano-hydroxyapatite — the mineral that makes up your tooth enamel.

It smooths, polishes, brightens and strengthens, all with an incredibly fresh blend of mints.

Why it’s a bestseller:
The texture.
The results.
The freshness.
It’s a luxury toothpaste that transforms brushing into a moment of pleasure.

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12. Risewell – Pro Mineral Toothpaste

This toothpaste is a star.
With both micro and nano hydroxyapatite, it has one of the highest active concentrations on the market — without fluoride, without questionable fillers.

Why customers keep buying it:
Because it strengthens enamel, helps with sensitivity, and feels clean and safe.
People trust it. And in 2025, trust matters more than anything.