RMS Beauty: a journey trough Clean Cosmetics

RMS Beauty has carved a unique niche for itself in the world of cosmetics. The brainchild of Rose-Marie Swift, a notable makeup artist, the brand stands as a powerful testament to the potential of clean, organic, and non-toxic beauty products. RMS Beauty’s journey is one of passion, dedication, and a relentless commitment to promoting wellness and healthy beauty.

Rose-Marie Swift, the founder of RMS Beauty, has had a long-standing career in the beauty industry. Working with some of the most esteemed models and celebrities, her expertise in makeup artistry is well recognized. However, it was a personal health scare that jolted her into the world of clean beauty. After discovering that her health issues were related to the heavy metals present in the beauty products she used daily, she took a decisive step towards creating safer, healthier cosmetics.

Armed with the determination to make a change, Rose-Marie embarked on a journey to educate herself and others about the potential dangers lurking in conventional beauty products. This pursuit of knowledge led to the creation of RMS Beauty, a brand that combines her love for beauty with her newfound passion for wellness.

At the heart of RMS Beauty is the brand’s commitment to clean ingredients. Each product is formulated with raw, food-grade, and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. In the processing of these ingredients, minimal heat is used to ensure that all nutrients and enzymes stay intact, hence offering maximum benefits.

The brand’s product range, including the Un Cover-Up, Straight Up Volumizing Peptide Mascara, Tinted Daily Lip Balm, Luminizer, and many others, is a reflection of this commitment. Each product is free from harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically modified organisms. Moreover, RMS Beauty products are packaged in recyclable glass and aluminium pots, underlining the brand’s dedication to sustainability.

Founder Rose Marie

Rose Marie Swift

Founder of RMS Beauty

In addition to her brand, Rose-Marie also launched the platform ‘Beauty Truth’ to debunk beauty myths and expose the potential toxic ingredients used in the cosmetic industry. She has become a strong advocate for women protecting themselves from the potentially harmful chemicals used in beauty products, offering a more informed approach to personal care.

Over the years, RMS Beauty has become a beacon in the world of clean beauty, setting the bar high for what it means to be a truly organic and non-toxic beauty brand. Rose-Marie Swift’s vision and commitment to ‘clean up’ the beauty industry is an inspiration, proving that healthy and safe beauty products can also be high-performing and luxurious.

Today, RMS Beauty stands as a shining example of clean beauty done right. Its unwavering commitment to providing organic, non-toxic alternatives to conventional beauty products continues to revolutionize the industry, changing the way we think about makeup and skincare, one product at a time.

Product line

The RMS Beauty product line-up is a testament to Rose-Marie’s commitment to clean beauty. Each product is crafted with the utmost care, ensuring that it provides the benefits of organic skincare while enhancing the user’s natural beauty.

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Un Cover-Up

The Un Cover-Up is a lightweight, hydrating concealer that doubles as a foundation. Formulated with skin-loving ingredients like coconut oil and jojoba oil, it provides seamless coverage while nourishing the skin.

Straight Up Volumizing Peptide Mascara

The Straight Up Volumizing Peptide Mascara is an eyelash-enhancing powerhouse. Its peptide-infused formula promotes lash growth while providing impressive volume and length.

Tinted Daily Lip Balm

The Tinted Daily Lip Balm is a delightful blend of nourishing oils and butters that provide hydration with a hint of color. It’s the perfect everyday essential for a healthy, natural-looking pout.

Luminizer

RMS Beauty’s Luminizer is a cult-favorite for a reason. This illuminating highlighter delivers a radiant glow that complements all skin tones. It’s made with organic oils that moisturize the skin while creating a dewy finish.

Wild with Desire Lipstick

The Wild with Desire Lipstick is more than just a splash of color. It’s a hydrating, richly pigmented lipstick that offers long-lasting wear without compromising on comfort.

Lip2Cheek

The Lip2Cheek range is a versatile set of products that work as both lip color and blush. With a creamy, blendable formula, these products deliver a natural, youthful flush.

Beauty Oil

RMS Beauty’s Beauty Oil is a potent blend of antioxidants and exotic oils designed to nourish and rejuvenate the skin. It’s lightweight and fast-absorbing, making it a fantastic addition to any skincare routine.

Master Radiance Base

The Master Radiance Base is a creamy, radiant primer that helps to enhance your skin’s natural glow. It’s an excellent base for any makeup application, creating a smooth canvas for a flawless finish.

Lip2Cheek Glow Quad

The Lip2Cheek Glow Quad is a collection of four of RMS Beauty’s most popular Lip2Cheek shades in a convenient, travel-friendly palette. This versatile quad allows you to mix and match colors for a customized look.

Back2Brow Powder

The Back2Brow Powder is a lightweight, buildable brow powder that helps to define and fill in brows for a natural, polished look.

RMS Beauty has truly redefined the standards of beauty by showing that makeup can be both beautiful and beneficial to the skin. With its range of organic, nutrient-rich products, RMS Beauty exemplifies Rose-Marie Swift’s commitment to clean beauty and wellness, one gorgeous product at a time.

RMS Beauty store
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