Beauty News, INBLUEM

Welcome to INBLUEM: A New Chapter in Conscious Skincare

14
Aug

In a world obsessed with perfection, instant results, and 10-step routines, INBLUEM is here to offer something radically different — a return to simplicity, sustainability, and the wisdom of nature. This is more than a skincare brand. It’s a way of living, a call to slow down, reconnect, and remember that you matter too.

The Birth of a New Era: From Bluem to INBLUEM

As we close the beautiful chapter of Bluem, we are thrilled to introduce our evolution: INBLUEM — a name that reflects not only our brand, but our way of being.

We’ve officially secured our trademark, and with it, we step confidently into a new era of holistic skincare. One that stays true to our roots while expanding our vision: to rewild the beauty industry, pioneer sustainable innovation, and create truly healing solutions for people and the planet.

This is just the beginning.

What Does It Mean to Be “INBLUEM”?

Being INBLUEM is not about chasing perfection. It’s about returning to your natural rhythm, listening to your body, and caring for yourself in a way that is gentle, intentional, and powerful.

“When I’m INBLUEM, I feel connected to my womb, my intuition.
My heart has its petals out pulsating, my core is strong and vibrant, connected to my centre.”
– Montana Lower, INBLUEM Founder

To be INBLUEM is to bloom — not constantly, not endlessly, but in your own time, in harmony with the seasons of your life. It’s an act of resistance against the idea that more is always better, and a loving return to what has always worked: nature, simplicity, and self-love.

Meet Our Founder: Montana Lower

INBLUEM was founded by Montana Lower, a mother, environmental engineer, and activist whose life bridges two worlds — the scientific and the spiritual, the sustainable and the sensual.

While pregnant, Montana searched for skincare that aligned with her values — pure, effective, safe for pregnancy and babies, and gentle on the Earth. When she couldn’t find it, she created it. From that desire, INBLUEM was born.

Her mission is simple: skincare that heals without harm. Products that are vegan, cruelty-free, non-toxic, and rooted in the wisdom of First Nations farming, regenerative practices, and biomimicry. Products that work with your skin, not against it.

Skincare with a Soul

Everything INBLUEM creates is made with deep intention:

Vegan & Cruelty-Free: Certified by Leaping Bunny — no animal testing or animal by-products. Ever.
Non-Toxic & Pregnancy Safe: Formulas safe for sensitive skin, babies, and motherhood.
Fair Trade & First Nations Grown: Supporting communities, not corporations.
Sustainable & Made in Australia: With full respect to the Traditional Custodians of the land.

We believe skincare should do more than soften your skin — it should uplift communities, protect the planet, and support your well-being at every level.

Less Products, More Purpose

INBLUEM was created to strip away the overwhelm. No complicated routines. No fillers. No synthetic shortcuts.

Just potent, plant-based products that deliver real results.

Finger Lime Repair Serum: Gently hydrates, strengthens, and soothes.
Kakadu Plum Radiance Serum: Rich in natural Vitamin C to brighten and protect.
Buddhawood Face & Body Oil: Grounding, barrier-restoring, and deeply calming.
Hydrosoul Mist: A multi-tasking toning mist to cleanse, hydrate, and balance.
Soul Soap: Pure, low-waste cleansing with nourishing botanicals.
Konjac Sponge: Gentle daily exfoliation from the root of the konjac plant.

Each product is a simple ritual, designed to support your skin’s natural intelligence and bring you back to yourself.