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RiseWell
The Safe & Effective Alternative to Fluoride
More about this brand
RiseWell was founded with one clear mission: to create the cleanest, safest, and most effective oral care products possible. While most brands focus on removing harmful chemicals, RiseWell goes further – replacing them with proven natural ingredients that actively strengthen teeth and protect oral health.
At the heart of every formula is Hydroxyapatite (HA) – the very mineral that makes up our tooth enamel. HA has been the gold standard in Japan for over 40 years, where it is trusted for its ability to remineralize enamel, repair microscopic damage, and naturally whiten teeth. Unlike fluoride, hydroxyapatite is safe enough to swallow, making RiseWell products a worry-free choice for the whole family.
But RiseWell’s commitment doesn’t stop there. Their products also feature:
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Xylitol – a natural plant-based sweetener that helps prevent cavities by starving harmful bacteria of their food source.
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Essential oils & botanical extracts – including peppermint, tea tree, cinnamon, and echinacea, known for their ability to freshen breath, reduce inflammation, and support gum health.
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Transparency in every formula – no mystery “natural flavors,” no harsh foaming agents like SLS, no propylene glycol, no titanium dioxide. Only ingredients you can read, trust, and pronounce.
For those struggling with sensitivity or frequent cavities, the RiseWell PRO Mineral Toothpaste offers a groundbreaking solution. With the first-ever combination of nano and micro hydroxyapatite and the highest HA concentration available (15%), it provides unmatched remineralization power while calming sensitive teeth.
Dentists like Dr. Derek Gatta, co-founder of RiseWell, endorse hydroxyapatite for its ability to bind directly to tooth surfaces and restore enamel without toxicity or irritation. This makes RiseWell not just another natural brand, but a dentist-developed, science-backed revolution in oral care.
With RiseWell, you no longer have to choose between a healthy smile and a natural lifestyle – now, you can have both.
FAQ
Hydroxyapatite (HA) is a natural mineral that makes up about 97% of our tooth enamel and 60% of our bones. It has been used in Japan for over 40 years as the gold standard in natural oral care. Research shows that HA can remineralize enamel as effectively as fluoride, but with one big difference: it’s completely safe to swallow. That makes it perfect for the whole family, including children.
Many natural toothpastes avoid harmful chemicals, but they don’t include anything that can actively strengthen enamel. RiseWell is different. By using hydroxyapatite, every toothpaste in their collection not only cleans but also rebuilds and protects tooth enamel – naturally and effectively.
Yes. RiseWell was co-founded by Dr. Derek Gatta, a board-certified prosthodontist, and is supported by a council of dentists and medical experts. Their mission is to combine scientific research with safe, natural ingredients so you get the best of both worlds: professional results and everyday safety.
Yes! Hydroxyapatite has natural whitening properties. It works by filling tiny imperfections in the enamel surface, creating a smoother and brighter appearance – all without harsh bleaching agents that can cause sensitivity.
Absolutely. Because hydroxyapatite is a natural mineral already found in teeth, RiseWell’s Kids Toothpastes are perfectly safe if swallowed accidentally. They are specially flavored for little ones, making brushing a fun and safe daily habit.
Yes. Hydroxyapatite not only strengthens enamel but also helps to reduce sensitivity by protecting exposed dentin and soothing irritated areas. For extra care, RiseWell’s PRO Mineral Toothpaste contains both nano and micro hydroxyapatite at the highest concentration (15%) for maximum relief.
Yes. All RiseWell products are vegan, gluten-free, and never tested on animals. They are also free from fluoride, SLS, parabens, propylene glycol, and artificial flavors.
A full-size tube (100–118 ml) typically lasts 2–3 months with regular twice-daily use.