HINU

Nourish, Strengthen, and Grow—The Natural Way

HINU, meaning “oil” in Māori, is a brand rooted in tradition, nature, and mindful rituals. Founded by Allie Cameron, HINU was created to transform daily hair care into a nourishing self-care practice. Inspired by the Māori belief that the head is a sacred space of strength and energy, HINU’s products are crafted with powerful botanical ingredients to support healthy hair growth, hydration, and overall well-being. Every formulation reflects a deep respect for nature, using pure and effective plant-based extracts to promote the longevity of healthier hair.

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 This product has multiple variants. The options may be chosen on the product page Quick View

Hair Growth Oil

Price range: €39,95 through €59,95
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Hydrating Mist

€32,95

More about HINU

HINU is more than just hair care—it is a journey toward balance, restoration, and self-connection. Rooted in the Māori belief that the head is the most sacred part of the body, HINU embraces the practice of intentional rituals to honor both hair health and overall well-being. Every product is carefully crafted with nutrient-rich botanical extracts that work harmoniously to nourish the scalp, strengthen hair follicles, and promote long-term hair vitality.

The brand was founded by Allie Cameron, whose personal experience with stress-induced hair loss led her to rediscover the healing power of nature. Through the ritual of hair oiling and using plant-based ingredients, she not only restored her hair but also cultivated a deeper sense of mindfulness and connection to herself. This philosophy of slow beauty and intentional care is at the heart of HINU, encouraging you to turn everyday hair care into a grounding and nourishing experience.

HINU’s formulas feature a blend of nature’s most powerful ingredients, including Aloe Vera, Amla Oil, Rosemary, Camellia Oil, and Green Tea Extract—each chosen for their ability to support hair growth, hydration, and scalp health. Free from harsh chemicals, sulfates, and synthetic fragrances, HINU ensures that your hair receives only the purest and most effective care.

Whether you are looking to promote growth, boost hydration, or incorporate more mindfulness into your routine, HINU provides a holistic approach to hair wellness. With every application, you’re not just caring for your hair—you’re embracing a moment of self-care, honoring your body, and celebrating the beauty of natural, thriving hair.

FAQ

  • Weekly Treatment: Apply 2-3 droppers of oil directly to the scalp, massaging it in before running the remaining oil through the mids and ends. Leave it on overnight or for at least an hour before washing.
  • Daily Use: Apply a few drops to the ends of your hair in the morning and at night or as needed to maintain hydration.

Yes, HINU products are suitable for dyed or bleached hair. However, we always recommend performing a patch test before use to ensure compatibility with your hair and scalp.

HINU products are not recommended for babies or children under 5. For older children, a patch test is strongly advised before use.

Yes, HINU products are made with natural and organic ingredients wherever possible. However, we recommend reviewing the full ingredient list to check for potential allergens and performing a patch test before use.

Yes, color changes can occur due to natural oxidation. Since HINU products are free from synthetic dyes and additives, slight variations in color do not affect their effectiveness. To preserve the oil’s original color, store it in a cool, dry place and keep the cap tightly sealed.

If you are pregnant or breastfeeding, consult your midwife or doctor before using any hair care product. The full ingredient list is available for review.

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