Black Friday: How It All Started… and How It Became a Bit of a Circus

Black Friday had a surprisingly modest start. In the United States, it used to be one single day after Thanksgiving where shops cleared out old stock before December arrived. People woke up early, stood in long lines, and prepared themselves mentally for crowds, limited stock, and possibly a bruised elbow or two. The doors opened too soon, the rush began, and there was always at least one person who left with the wrong size simply because it was the only one left on the shelf. Strange moments, yes, but the concept was straightforward: one day, real discounts, and then life returned to normal.

It was simple. Then simplicity slowly disappeared.

Over the years, Black Friday expanded in ways that would make anyone raise an eyebrow. First came the long weekend. Then “Cyber Monday.” Then the week-long sale. Then the “pre-sale,” the “warm-up sale,” the “final pre-pre-access,” and at some point the entire month of November quietly turned into one big sales parade. You start seeing offers before you even unpack your winter wardrobe. You blink once, and suddenly every banner you meet screams urgency, last chances, exclusive deals, secret codes, and other dramatic phrases that make you feel like you have somehow wandered into a game show.

Somewhere in this growing storm of enthusiasm, a habit appeared that really deserves a slow clap. The pretend discount.

You know the one. Prices that creep up quietly in October and early November, only to “drop” again during Black Friday with bold percentages, red labels, and countdown timers. Suddenly you’re told you’re saving money, even though the number staring back at you is exactly the same price the product had a few weeks earlier. The entire thing becomes a performance, and everyone is expected to clap politely as if they didn’t see the trick happen in real time.

It is almost impressive in its own strange way.
Not necessarily honest, but certainly creative.

Here, we prefer a different approach. A calmer one. A slightly more grown-up one.

We don’t inflate something and then pretend the “discount” is extraordinary.

If something is offered at a lower price, it is simply a lower price. Not lower-than-last-week-when-we-quietly-changed-it. Not lower-on-paper thanks to clever formatting. Just genuinely lower!

Black Friday used to be loud. Now it is nearly deafening. It has countdown clocks, flashing banners, “exclusive drops,” “VIP deals,” and a level of panic messaging. We prefer treating you like someone who can make a choice without being shouted at by a discount banner.

So if you visit our shop this week, you can expect something refreshingly simple. What you see is what it is. Real discounts, we have never and will never raise the prices to make it look like you are getting a discount. What you see is what you get.

So yes, we are participating in Black Friday.
But we are doing it without any loud theatrics

If you browse our offers this week, you will find the real thing.
No pretend discounts, no sneaky lifts, no drama.
Just fair offers, exactly as they should be.

A little wink at the madness around us… and none of the nonsense.

Be sure to check out the shop for 10% off everything, starting November 22nd!