Curaden: Revolutionizing Oral Health for a Happier and Healthier World

The Origin and Mission: Better Health for All

Founded in 1954 by Hans Breitschmid, Curaden began as a small dental company in Lucerne, Switzerland. Over the years, it evolved into a leading force in the oral care industry, known for its commitment to superior quality and innovation. The company’s guiding mission, “Better health for all,” reflects its focus on providing products and services that promote lifelong oral health. Curaden’s approach is built around preventive care, helping people avoid oral health issues before they become serious problems.

Today, Curaden operates globally, training more than 60,000 dental professionals worldwide and developing a diverse range of oral health products. The company’s main brand, Curaprox, has become synonymous with premium oral care, offering everything from ultra-soft toothbrushes to advanced electric toothbrushes and gentle toothpastes, all designed to support the natural balance of the oral microbiome.

Curaprox: The Brand that Cares for Your Smile

Curaprox, Curaden’s flagship brand, is driven by the philosophy “Ore Sano, Homo Sanus,” meaning a healthy mouth equals a healthy body and mind. This philosophy is rooted in the idea that oral health is not just about maintaining a bright smile—it’s about overall well-being. Numerous scientific studies have shown that poor oral health is linked to serious conditions such as heart disease, diabetes, and even certain cancers. Curaprox aims to empower people with knowledge and tools to prevent these issues by improving their oral hygiene routines.

One of Curaprox’s most renowned products is the CS 5460 ultra-soft toothbrush, which features 5,460 filaments made of the ultra-fine material Curen®. This toothbrush is designed to provide effective plaque removal while being gentle on gums and enamel. It’s no wonder that this product has sold over 300 million units worldwide!

Curaprox also offers innovative solutions like the Hydrosonic Pro electric toothbrush, which uses advanced sonic technology to ensure deep and thorough cleaning, even in hard-to-reach areas. Whether you have sensitive teeth, orthodontic appliances, or simply want a superior brushing experience, Curaprox has a product to meet your needs.

Curaden’s Commitment to Sustainability and Social Responsibility

Curaden’s dedication to sustainability and social responsibility is a core aspect of its identity. The company believes that health and sustainability go hand in hand. In 2022 alone, Curaden’s Click system for interdental brushes saved 67 tons of plastic—equivalent to the weight of 12 adult elephants. By minimizing waste and using sustainable materials like Swiss beech wood, Curaden ensures that its products are not only effective but also eco-friendly.

Curaden’s social responsibility efforts extend beyond environmental impact. The company works closely with the NGO “Amigo da Vez” in Brazil to support plastic recycling initiatives, and it has established strong partnerships with dental professionals around the world to promote preventive care and health education.

Through these initiatives, Curaden aligns itself with the United Nations’ Sustainable Development Goals (SDGs), particularly Good Health and Well-being (SDG 3), Decent Work and Economic Growth (SDG 8), Responsible Consumption and Production (SDG 12), and Climate Action (SDG 13). These values are embedded in every aspect of Curaden’s business model, ensuring that the company makes a positive impact on society and the environment.

Research and Innovation: Leading the Way in Preventive Oral Health

Curaden’s success is built on continuous research and innovation. The company collaborates with leading dental professionals and researchers to develop products that go beyond cleaning teeth—they actively contribute to improving overall health. For example, the Enzycal line of toothpastes is formulated to protect the oral mucosa and support the natural processes in the mouth, making it suitable for people with sensitive oral tissues.

Another standout innovation is the iTOP (Individually Trained Oral Prophylaxis) program, developed by Dr. Jiří Sedelmayer in collaboration with Curaden. This hands-on training program teaches dental professionals and individuals the best techniques for maintaining oral health, transforming the way oral hygiene is practiced and perceived worldwide.