Every year, the first rose blossoms begin to bloom around the second week of May.
For the next 6 weeks, the pickers carefully hand-pick each and every rose flower in the fields. The working hours are very important: collection begins at 4am when the oil yield is at its highest, and is completed by 10am, while the dew is still on the flowers.
Traditionally, the beginning of the rose-picking is marked by magnificent celebrations in two of the most important hubs in the Rose valley – the towns of Karlovo and Kazanlak.
The Rose Festival is held annually since the early 20th century, as it is one of the most anticipated events in the region, attracting tens of thousands of Bulgarian and foreign tourists.