A Bigger Range, the Same Care; Here’s What to Expect

More Brands, More Choice, all for You! 

You’ll soon see a lot of new brands appear in our store. I’ve entered into partnerships with other companies, which allows us to significantly expand our range. In this blog, I explain why I’m doing this, how it works in practice and what it means for you as a customer.

Why are we expanding?

I’ve noticed there is a growing demand for it. Recently, I’ve been asked more and more often whether we could add certain brands, whether there could be more choice within a category, or whether a product you had seen elsewhere could also be available with us. I take those signals seriously. A store that doesn’t move with what its customers want stands still.

The tricky part is that I can’t buy everything in myself. Every new brand means a large purchase, and every purchase has to be stored somewhere. Our warehouse only has a limited amount of space. If I were to stock every product you’d like to see ourselves, we’d run out of room in no time 🙂

The solution: partnering with other companies

That’s why I’ve set up partnerships with other companies. They supply the products of the new brands, and we sell them through our own store. This way we can offer a much broader range without our warehouse bursting at the seams.

This is not dropshipping

I want to say this explicitly, because I know many people immediately think of dropshipping with this kind of setup. With dropshipping, the supplier sends the parcel directly to the customer and the webshop never handles anything itself. That’s not how we work, and it’s never how we will work.

This is how it works with us:

1. You place your order in our webshop.
2. I order the product from our partner.
3. The product arrives at our place first.
4. We check it, pack it and ship it from our own office.

So you will always receive a parcel from us. The product has passed through our hands before it reaches you.

Why I want to stay in control

This is the most important point of the whole plan for me. I want to know what I’m selling and I want to see what leaves the house. By receiving everything ourselves, we can:

1. Check that the right product has been delivered.
2. See whether the packaging is intact and the product is in good condition.
3. Make sure it’s packed neatly and securely ourselves.
4. Step in right away if something isn’t right, before it ends up with you.

If something does go wrong, you’ll also deal with us, and not with a company you’ve never heard of. We remain your point of contact, from order to delivery and beyond.

Shipped fresh, not sitting on a shelf

An important advantage of this way of working is that products are shipped fresh. Because we only order a product after you’ve bought it, nothing sits on the shelf for months. What you receive has recently come in and hasn’t been in storage for a long time. That’s better for quality and better for you as a customer.

It also helps us avoid waste. Products that sit around too long sometimes end up having to be thrown away, and I always think that’s a shame. By ordering based on actual demand, much less goes to waste.

What does this mean for you as a customer?

The most noticeable effect is more choice. Within categories where you might currently have only two or three options, extra brands will be added. That makes it easier to compare and quicker to find what suits you.

Otherwise, little changes in how you order from us. You order in the same webshop, pay the same way and receive your parcel from our office. Our customer service stays the same too, both for questions beforehand and for questions about your order.

One order, one parcel

Are you ordering products from different brands at the same time, even if they come from different sources? Then we’ll ship everything at once. So you will never receive several separate parcels for the same order. As soon as everything has arrived at our place, it goes out together in one parcel on its way to you.

About delivery times

I want to be honest about this. Because a product from the new brands is only ordered after you’ve placed your order, it may take a little longer for it to arrive at our place than with items we keep in stock ourselves. That’s logical, because the product has to come to us first before we can ship it.

What doesn’t change is how we handle your order. We do our utmost to ship everything as quickly as possible, just as you’re used to from us. As soon as the product arrives, we pack it right away and it goes out the door.

Quality and careful selection

More range doesn’t mean that just anything ends up in the store. I choose the new brands and products deliberately. They have to fit with what we already sell and with what you expect from us. A larger range is only valuable if the quality is right, and I won’t compromise on that.

What can you expect in the coming period?

The expansion won’t all happen in one day. Over the coming weeks and months, we’ll add new brands step by step. Every time a new brand is added, I’ll let you know via our website and our social media. That way you’ll be the first to know and can see straight away what’s new.

Think along with us

Are you missing a particular brand or product? Let us know. Your wishes help determine which brands we (maybe can) add. The more I know about what you’re looking for, the more targeted I can be in expanding the range.

To conclude

With these partnerships, we can meet the growing demand without letting go of our quality and personal approach. We’re growing in range, but we keep working the way you’re used to: we receive, check and ship everything ourselves, and we do everything we can to get your order to you as quickly as possible.

Thank you for your trust and for thinking along!

With Love,
Wilma