The Magic of Serums
One step at night I never skip is applying a serum. Yep – even on those exhausted, crazy nights a serum finds its way into my skin. WHY? Read on to learn how this special elixir won a place in my skincare rituals, even when my energy at the end of the day is wearing thin.
Spoiler alert: It is akin to a magic potion and you might just be inspired to commit to applying this extra skin care treatment on the regular too.
What is a Skin Care Serum?
A serum is a skin care product that is formulated to readily absorb into the skin and deliver concentrated ingredients deep into the epidermis for maximum results. This explains the sometimes higher price point of this skin care product.
On the flip side, it is important to note—because it is a higher concentration, a little goes a long way.
The Difference Between Serum and Moisturizer
The confusion for this product comes when you go to the skincare aisle and 100 products are called “serum” with varying textures, ingredients and purposes. Some companies have even started calling infusions of oil “serums”.
Traditionally speaking, oil-based products are for the nourishment of the skin and, as such, are categorized as a moisturizer. In contrast, a serum should be a pre-step to a moisturizer, readily absorbed into the skin and locked in with a moisturizing product on top.