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Viori for Men: Rice Water Haircare Meets Modern Grooming
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Men’s haircare doesn’t have to mean a plastic bottle, an overpowering fragrance and a formula designed to simply “get the job done”. Viori takes a different approach.
The new Viori Men’s Haircare Collection brings the brand’s signature Longsheng rice water into solid shampoo and conditioner bars created specifically with men’s grooming in mind. From dry hair that needs extra nourishment to oilier scalps that need a thorough refresh, the collection combines effective cleansing and conditioning with sophisticated, woody and citrus-inspired scents.
And because every bar is plastic-free, biodegradable and designed to last for dozens of washes, upgrading your routine doesn’t have to mean adding another bottle to the bathroom.
The story behind Viori’s Longsheng rice water
At the heart of Viori is an ingredient with a much longer history than the modern shampoo bottle: rice water.
Viori’s story began in 2019, when its founders travelled to the rice-terraced mountains of Longsheng. There, they learned about the traditional haircare rituals of the Red Yao community, where fermented rice water has been used as part of haircare practices for generations.
Today, Longsheng rice remains a central ingredient in Viori’s formulas.
The Men’s Collection combines it with ingredients including rice bran oil, hydrolysed rice protein, cocoa and shea butter, aloe vera and bamboo. Together, the formulas are designed to help strengthen, condition and moisturise the hair while supporting volume and natural shine.
There is another rather unexpected ingredient hiding inside the men’s formulas too.
Rice water meets Islay whisky
Viori pairs Longsheng rice water with antioxidant-rich Islay single malt Scotch whisky.
It might sound more at home beside a fireplace than in your shower, but here it forms part of formulas designed to cleanse and nourish the hair and scalp without leaving hair feeling stripped.
The result is professional-grade solid haircare that feels distinctly more grown-up than the traditional shampoo bar.
So, which one should you choose?
Old Sandalwood: the everyday all-rounder
If you want one uncomplicated routine suitable for virtually any hair type, Old Sandalwood is the natural place to start.
The Men’s Shampoo Bar for All Hair Types provides a thorough cleanse that helps remove buildup and refresh the scalp while supporting stronger-looking hair, volume and shine. It is particularly suited to normal, oily or buildup-prone scalps.
Its fragrance is warm and refined rather than overly perfumed. Aged sandalwood provides a smoky, woody base, brightened by orange zest and layered with ginger, lavender and cedar.
Pair it with the Men’s Conditioner Bar for All Hair Types – Old Sandalwood for added softness and moisture without making the hair feel heavy.
The shampoo bar provides up to 60 washes, while the conditioner bar can provide up to 90 washes, depending on hair length and frequency of use.
Best for: all hair types, particularly normal to oily hair and scalps prone to buildup.
Charred Patchouli: for dry hair and scalp
Dry hair needs a slightly different approach. Cleansing too aggressively can leave already-dry hair feeling even rougher, which is why the Charred Patchouli duo focuses on cleansing while maintaining moisture.
The Men’s Shampoo Bar for Dry Hair – Charred Patchouli gently lifts buildup and refreshes the scalp while helping moisturise and revitalise dry hair.
Follow with the matching Charred Patchouli Conditioner Bar for deeper conditioning. It is designed to soften and detangle while adding moisture without unnecessarily weighing the hair down.
And despite the name, don’t expect patchouli to dominate everything within a five-metre radius.
Charred patchouli forms the smoky, woody foundation, but lemon and orange zest add brightness, while ginger, lavender and cedar give the fragrance warmth and depth.
The shampoo bar lasts for up to 60 washes and the conditioner for up to 90 washes, depending on your hair and routine.
Best for: dry hair, dry scalps and anyone looking for a richer, more nourishing shampoo-and-conditioner routine.
Citron & Ginger: fresh, bright and energising
Prefer something fresher?
The Citron & Ginger Men’s Shampoo Bar is formulated for oily to normal hair and combines deep cleansing with a crisp, energising scent.
It helps lift buildup and control excess oil between washes while supporting strength, volume and natural shine. Longsheng rice water and Islay whisky are paired with a fragrance built around bright citron and warming ginger.
The result feels fresh without falling into the predictable territory of aggressively minty “men’s” shampoo.
It is also suitable for different hair textures, including colour-treated hair, human hair extensions and wigs.
One 90 g bar provides up to 60 washes, depending on hair length and how frequently you shampoo.
Best for: normal to oily hair, oilier scalps and anyone who prefers a fresh citrus fragrance.
Which Viori Men’s bar is right for you?
Choosing between them can be surprisingly simple.
Choose Old Sandalwood if you have normal to oily hair, experience scalp buildup or simply want a versatile everyday shampoo and conditioner.
Choose Charred Patchouli if your hair or scalp tends to feel dry and you want more moisture and conditioning.
Choose Citron & Ginger if your hair is normal to oily and you prefer a fresher, brighter shampoo with an energising citrus-and-spice scent.
Whichever fragrance you choose, the collection shares the same philosophy: effective haircare without unnecessary bottles or an unnecessarily complicated routine.
Professional haircare, minus the plastic bottle
Solid haircare has come a long way from the old-fashioned soap-like bars many people still picture.
Viori’s Men’s Shampoo and Conditioner Bars are not soap. They are pH-balanced, colour-safe haircare formulas made without sulfates, parabens or phthalates. They are also 100% vegan and cruelty-free.
The bars are plastic-free and biodegradable, making them an easy way to reduce packaging in a daily grooming routine. Their compact format also makes them particularly convenient for the gym, weekends away and travelling.
And with up to 60 washes from a shampoo bar and up to 90 from a conditioner bar, a surprisingly small bar can spend quite a long time in your bathroom.
A better men’s haircare ritual
Good haircare doesn’t need ten different products.
For some hair types, the right shampoo bar may be all that is needed. For hair that benefits from extra moisture and softness, adding the matching conditioner creates a simple two-step routine.
What makes the Viori Men’s Collection interesting is the combination of both worlds: traditional Longsheng rice-inspired haircare and modern solid formulations, wrapped in fragrances that feel unmistakably masculine without becoming overpowering.
Old Sandalwood for everyday balance. Charred Patchouli for deeper moisture. Citron & Ginger for a fresh cleanse.
Three different approaches, one very simple routine.
Discover the new Viori products at Dutch Health Store.
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