RMS Beauty products

 

What is RMS Beauty

RMS Beauty Makeup is a pioneer of the clean beauty movement. Easy to use makeup products.

Founded in 2009 by Rose-Marie Swift, a master makeup artist for over 30 years, the brand was born out of her realization that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful.

Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS to clean up the industry and set a higher standard for beauty.

A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.

Rose-Marie Swift’s RMS Beauty products are made with nourishing, active ingredients that enhance one’s natural beauty. The result? Easy-to-use products that can be used in many ways to solve beauty problems.

“Eventually the clean beauty industry will just become…the beauty industry”.
Rose-Marie Swift, January 2009

 

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If you know…you know.

Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade.
As a professional makeup artist, it was important to Rose-Marie that RMS products were not only safe to use, but could also be beautiful and long-lasting on a photo shoot, a runway show, and, of course, everyday.

RMS Beauty products

Rose-Marie Swift

Founder & Spirit of RMS Beauty

At age 65, Rose-Marie Swift is still a force in the beauty business. Long before she launched her own line of natural cosmetics, she traveled the world as a makeup artist for top magazines and photographers like Annie Leibovitz and Patrick Demarchelier. But in her late 30s, Swift had a bizarre mix of health problems: insomnia, panic attacks, immune issues, and more. When doctors could not diagnose her condition, Swift had an advanced lab analysis done on herself. The lab tech found high levels of numerous chemicals in her blood, hair, and urine. So she detoxed her life: “I went on this mad purging of my body.”

Rose-Marie Swift began a raw food diet and adopted an organic lifestyle, which eventually led her to question the safety of cosmetic products. She researched how frequently consumers were exposed to chemicals on a daily basis, and how completely unregulated the cosmetic industry really was. At this point in time, “clean makeup” was a novel concept; mineralized formulas were new on the scene. But Swift knew that organic creams were the future. Once she found Elaine Sack, who has served as CEO of RMS Beauty since 2007. The duo has faced several unexpected challenges. Here, they discuss the problems inherent in big-budget beauty advertising in magazines, the difficulty of finding environmentally friendly packaging, and why they’re better off without investors.

Blogs by RMS Beauty

Beauty News RMS Beauty

Meet our new skincare of RMS: Rose-marie’s skincare secrets revealed

Finally, after years of formulating, Rose-Marie’s beauty secret is out. RMS Skincare is here, and these are skincare [...]

Beauty News RMS Beauty

The Difference Between Vitamin C & Kakadu Plum

In the land of clean beauty and skincare, we like to say that potent ingredients reign supreme. And [...]

Beauty News RMS Beauty

Introducing the SuperNatural Radiance Serum SPF 30

After fourteen years of meticulous development by RMS Beauty's founder and celebrated makeup artist, Rose-Marie Swift, the skincare [...]

Beauty News RMS Beauty

Valentine’s Day Beauty Gifts to Adore from RMS Beauty

As Valentine's Day approaches, the quest for the perfect gift becomes a journey of love and discovery. Whether [...]

Beauty News RMS Beauty

Radiate Your Glow: Master the Art of Luminous Skin with RMS Beauty

This time of the year, RMS Beauty is taking your radiance to the next level with an array [...]

Beauty News RMS Beauty

RMS Beauty Unveils New Additions: Legendary Serum Lipstick & More

RMS Beauty continues to redefine the landscape of clean beauty with the introduction of its latest products, including [...]

Beauty News RMS Beauty

The Ultimate RMS Beauty Gift Guide

We all know someone who sets the beauty standard high, effortlessly applying makeup like a pro and always [...]

Beauty News RMS Beauty

Rose-Marie’s Fall Routine

Rose Marie Swift’s signature red lip isn’t going anywhere for the season. Rose Marie believes in makeup that’s [...]

Products from RMS Beauty

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