Ripple+ Sorry big tobacco.. we’re breaking up!


Small ripples make big waves

The concept that little ideas can gain momentum and create change is something we champion at ripple+. It’s why we’re here, saying a big ‘f**k you’ to nicotine and doing our plant-powered thing.

As siblings, we’ve always bounced ideas off each other, so starting a business together was a no-brainer. The idea for ripple+ came from a family holiday in Greece when our dad, Robert (but you can call him Bob), lost his vape and had what we’ll politely describe as ‘a minor meltdown’. Yup, his nicotine withdrawal was very real.

That trip was the catalyst for ripple+. Not only had we got our dad hooked on vapes, but the more we researched the vaping and e-cigarette industry, it was obvious these products weren’t doing any of us any favours. There had to be a better way, so we got to work developing a product that would be nicotine-free and totally non-addictive.

ripple+ was born

We’ve grown a lot since starting out in our parents’ garage in 2019. These days, we’re a tight-knit crew of 10 operating from our HQ in Camden, and our diffusers are stocked in 850 pharmacies and shops across the world: from Superdrug to John Bell & Croyden in the UK—y’know, pharmacists to Her Majesty The Queen. No biggie.

It’s like we said; small ripples make big waves. So take a look around, discover our plant-powered puffs and join the f**k nicotine movement.

Much love!

ripple founders


It’s Quite simple, f**k nicotine!

Nicotine is the ex you can’t quite shake. You go cold-turkey, but reminders of your relationship are *everywhere* you look. You know it’s toxic and yet it’s all-too-easy to slip into old habits and go back.  

We’ve been there too, and it’s no wonder so many of us are hooked. From cigarettes to vapes, Big Tobacco is a multi-billion-pound business profiting from our addiction: it’s time that we, as a community, fight back.  

Tobacco kills more than 8 million people worldwide each year, with smoking being the largest cause of preventable cancer in the UK. Nicotine is the drug in tobacco that causes dependency, and according to research, it can be more addictive than heroin. It’s messed up as f**k.  

With some e-cigarettes delivering even more nicotine than traditional cigarettes, we believe that vaping with nicotine based products is not the answer.   

our work in the community

We’ve got a massive task ahead of us, but we’re certain that the path to fighting against Big Tobacco lies in grassroots-level action.

We’re working with brilliant organisations like Phoenix Futures, who help people on the road to recovery from addiction. Our merch store is dedicated to this cause: all proceeds are donated to support the charity’s Recovery Through Nature program—an initiative that empowers in-patients to grow their own produce, which has been proven to aid recovery and prevent relapse from drug or alcohol addiction. 

This is only the start of the f**k nicotine movement—there’s so much more to come.

Welcome to the ripple+ family!

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